STRATEGY

What strategy will be successful in the Digital Entertainment Industry?

A pragmatic one based on actual data and achievable tasks for the project.

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A marketing strategy sets the direction for all your product and marketing-related activities. A marketing strategy based on principles and structure of strategic marketing planning helps keep all your activities on track by using a marketing mix for services and goods.

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Developing relevant marketing strategies for B2B and B2C involves setting goals, comprehensive marketing audit (analysis of macro and micro environments), market segmentation and selection of target audiences, brand positioning (brand architecture, stages, criteria), developing product plans, and defining your product-market fit.

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You can order a marketing & communication strategy or any components separately, like Branding strategy (Branding and identity), Content marketing strategy, Social media marketing strategy, Influencer marketing strategy, Email marketing strategy, etc.